BBM For Windows Phone Now Available

BBM for Windows Phone is now live at the Windows Phone Store. Supports devices running on Windows Phone 8 and up. A closed beta has been running for a few weeks now. LINK


Snapdeal offers product search through WhatsApp

Snapdeal has enabled searching for products by using the mobile instant messaging app – WhatsApp. The user simply has to add +919278992789 number to the WhatsApp contacts list and simply feed keywords to get search results as response. No official WhatsApp API has been used to create this mechanism, neither is the number available for engaging into a voice call. LINK

Airtel offers special WhatsApp Data Packs starting Rs 36 per month

WhatsApp has signed a deal with Airtel to offer special data packs for the WhatsApp app users. As part of the deal, Airtel is offering WhatsApp-only data packs starting Rs 36 per month and go up to Rs 49 per month. For select circles, Airtel is offering up to 200 MB of WhatsApp data usage for a month. Airtel 2G and 3G subscribers will have to activate this data pack by sending the text WhatsApp to 121 number. LINK

FTC Says Facebook Will Need Permission From WhatsAppers To Use Their Data

Remember the $19B WhatsApp acquisition by Facebook? Well FTC has ruled that Facebook will need the “affirmative consent” of WhatsApp users in order to use their data for advertising or anything. This is because, WhatsApp’s most recent privacy policy from July 7, 2012 days that it does not collect user details, location data, etc, and that user’s messages are not archived by WhatsApp. Additionally, it does not sell Personally Identifiable Information to 3rd parties. Link

Cross platform messaging client WhatsApp has in a blog post revealed that they now have 400 million active users using the service on a daily basis. This is twice the number of active Twitter users – which boasts of around 200 million people. WhatsApp competes with the likes of WeChat, Line and Hike in India – all of which have been doing extensive promotional activities across the country. Line recently announced that they had over 300 million users on their platform. Link  

Apparently WhatsApp uses modified XMPP software/protocol. Now there’s an open source cross platform Whatsapp library called yowsup available to developers. An example of Yowsup’s usage is Wazapp, a WhatsApp client for Meego. Link

Indian govt has asked the US to share its technology on how to decrypt conversations over various services like Viber, Whatsapp, Skype, Wechat and Blackberry messenger. India is worried that it doesn’t have the necessary technical know-how to intercept or decrypt messages as the servers for these platforms are based abroad. This is a national security risk and India wants US assistance to counter it. Link


Additional reading:

– Mobile User Acquisition Hacks – Dev Khare
How To Grow Huge: Proprietary Distribution Channels
How We Discovered the Underground Chinese App Market