Indians Are 3rd in Google Play App Downloads But Don’t Spend Much

India is in third position internationally, in terms of number of downloads from Google Play Store.  However, it doesn’t figure in the top 10 countries in terms of revenue generated from apps. highlights:

  • Google Play led the iOS app store in terms of downloads by over 15% in 2013, but iOS apps however made twice as much money as Google Play apps.
  • Games continued to be the most popular category in iOS and Google Play Store combined in terms of downloads, followed by Entertainment and Photo and Video apps.
  • 93% of free games have in-app purchases, up from 86% in 2012.
  • Combined spend on iOS and Android Play Store was three times what was spent on traditional handheld gaming devices. More