Nextbigwhat does a social experiment, gets caught

Inc42 caught Nextbigwhat’s Twitter followers, Facebook likes and Google plus followers increase outrageously in a short period of time. NBW was quick and published a blogpost (after the Inc42 post) saying it was a social experiment. I call it a bluff. 1] why do an experiment on official account, when it could hurt the reputation and 2] why wasn’t the experiment disclosed when it started out? Link

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