InMobi launches native mobile ad exchange with Rubicon Project

InMobi has partnered with Rubicon Project to launch a mobile programmatic buying and selling platform called InMobi Exchange. Rubicon has provided the infra & massive installed base of buyers, while InMobi chipped in with mobile expertise & scale to create the exchange. Claims that the native advertising exchange will offer a reach of 759 million active monthly unique users globally, across 30,000 mobile apps. Link

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