Amazon employs EMI Scheme to boost Kindle sales in India

Amazon is trying out the holy grail of Indian E-Commerce – Equated Monthly Installment scheme on the Kindle e-Reader devices. As part of the Indian Marketplace, the Amazon Kindle can be bought only through EMIs offered by HDFC Bank, CITI Bank and ICICI BANK. The catch here is that these are not 0% EMIs and user might end up paying more than initial upfront full cost. LINK

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