Flytxt Deploys Its Mobile Ad Platform On Idea Cellular

Mobile marketing firm Flytxt’s mobile ad marketplace mADmart has inked its first deployment deal in India with Idea Cellular. Flytxt will be deploying its mobile advertising platform QREDA and connect its mobile ad marketplace mADmart which will allow brands and ad agencies to deliver relevant ads. Will offer touch points like pre-call announcements, SMS, IVR, USSD, WAP (push, banner, text), OTT and video among others on a self-serve basis to advertisers. Link

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