Nikhil Pahwa writes on why India’s carrier billing platform market is heating up.
- Mobile VAS is clearly declining. # of activations declined by 60% between June and July 2013. Focus shifts to mobile Internet.
- Tremendous growth in mobile Internet. Increasing at between 12-15 million per quarter means that more and more merchants and app developers have the opportunity to monetize a growing user base
- Consumers don’t have other options: India’s credit card base is mostly stagnant or declining. Debit card base though huge has substantially lower transaction amounts per card, than credit cards. Hence targeting vast mobile connections. Link